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What happens when a family brand treats a shed lot like a destination—and runs it with the precision of a top retail showroom? We sit down with Joe Schneider, Vice President at Kloter Farms, to explore how a single location in Ellington, Connecticut became a regional magnet for sheds, garages, pavilions, and custom indoor furniture. The story starts with horse-drawn carriages and lands in a modern playbook built on transparent pricing, meticulous displays, and a culture that puts the customer at ease.

Joe explains how the team translates an onsite “wow” factor into digital discovery. Think professional photography at real homes, cohesive visuals across platforms, and strong local SEO for sheds, garages, greenhouses, and outdoor living in Connecticut, Massachusetts, and Rhode Island. We dig into the product roadmap shaped by listening—steeper roof pitches, screened rooms, and eventually multi-car garages with engineered kits assembled on site. The move upmarket required dedicated project management, tighter vendor coordination, and realistic timelines. The payoff is trust: buyers of bigger buildings feel guided, not pushed.

We also unpack the operating habits that keep conversions high. Every display is priced with current discounts, so Sunday visitors can browse freely and pre-qualify themselves. Salespeople are not on commission, which keeps the tone helpful and focused on fit. Each year, roughly 100 display models are replaced, creating urgency for discounted display units and a fresh look that invites return trips. Behind the scenes, long-term vendor relationships ensure quality and capacity, while leadership flexes with the seasons—delivery support before winter, sales intensity in spring, and presentation all year.

If you’ve wondered whether to chase more lots or build one great destination, this conversation offers a rare, field-tested alternative. You’ll hear how a third-generation team balances volume with quality, leverages repeat buyers, and uses small structural choices—clear pricing, photography, promotions—to create outsized impact. Enjoy the story, then subscribe, share with a colleague, and leave a review to tell us which strategy you’ll try next.

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This episodes Sponsors:
Studio Sponsor: Shed Pro

Shed Challenger
LuxGuard
Making Sales Simple
Digital Shed Builder
IFAB