Know, Like and Trust.... Buzzword or actually important?

Update: 2023-07-25

Description

If you’ve been hanging out in the online business space for a little while you will no doubt have heard the phrase "Know, Like and Trust" thrown around a little bit.

One of the problems I currently see (or hear), is phrases like this being picked up and unfortunately used in a really generic way, - they lose their meaning, the weight the had behind them and feel like they become sort of 'buzz words'.

So what is Know, Like and Trust? Is it actually important? And how does it impact the customer journey?

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