Know Your Customer, Nail Your Marketing
Update: 2025-05-19
Description
You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman®, Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out.
When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears.
Tune in to learn how to move beyond surface-level demographics and into the psychology that actually drives conversions. If you want marketing that works? Start here.
📱 Connect with Olivia:
Instagram: @oliviajenkins.co
Website: https://www.oliviajenkins.co/
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