Krispy Kreme Shifts Strategy, Focuses on Retail Sales
Update: 2025-11-06
Description
Krispy Kremes New Strategy: Focusing on Retail Giants, Cutting Costs - Krispy Kreme is shifting its business model, focusing on selling doughnuts through big retailers like Walmart and Costco. This move comes after ending its partnership with McDonalds and aims to boost profits. The company is also exploring cost-cutting measures, such as outsourcing delivery logistics and testing automation for scheduling and delivery routes. Despite a loss of $19.4 million in the third quarter, Krispy Kreme is optimistic about its future performance.
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