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Bringing Business Strategy to Animal Welfare: A Chat with Krista from The Unleashed Project

In this episode, I chat with Krista, founder of The Unleashed Project, based in Atlanta, Georgia. We dive into her passion-driven mission to transform the animal welfare industry in the United States by combining strategic thinking, creative problem-solving, and compassion. Krista shares how her business background and volunteer experiences have highlighted opportunities for systemic improvements, particularly in addressing overpopulation challenges and changing societal attitudes toward pets. Together, we explore the complexities of the current system, the importance of spay and neuter programs, and how rebranding shelters as resource centers can make a significant impact. Plus, Krista discusses her vision for fostering greater responsibility and education around pet ownership. Tune in to discover how business acumen can pave the way for a more humane approach to animal welfare.

00:00 Welcome and Introduction
00:10 Krista's Background and Business
02:31 Challenges in Animal Welfare
05:46 Strategic Solutions and Social Change
09:44 Marketing and Influencing Change
19:36 Education and Community Support
22:40 Conclusion and Contact Information

Find out more and get in touch with Krista:

Website: https://unleashedproject.com

Bio: Krista Martin, MBA, CPCC, PCC, is the President & Founder of  Make Your Mark.  As a sought after speaker and business mentor, she teaches coaches how to build their authority positioning and scale to multiple six figures through speaking.

She takes a stand for helping her clients build multiple six figure businesses. The reach, impact, and personal transformation her clients achieve through the process is what makes this level of success so important.

Spending more than 12 years in corporate, she has extensive business, marketing and sales experience. She built and sold her first "side biz", built a 7 figure coaching business, and now enjoys helping her clients build their business that fits into their life (instead of the other way around).

Krista recently launched a new company, The Unleashed Project. With her passion, mission and dedication to saving healthy and adoptable animals from euthanasia, she is committed to bring strategic thinking and problem solving to the animal welfare space.

To find out more about Krista or either of her businesses, please visit: makeyourmark.com or unleashedproject.com.