"Customers need more than what you want to sell them."

This week, Tim has a long-awaited conversation with his sister-In-law Kristin Ratzlaff, a global team leader at a software as a service (SaaS) company, with decades of experience, who travels the world doing high-level sales. After years of discussing everything from business and sales to fear and opportunity, they finally sits down with Kristin to talk about growing up in the fireplace industry and how that impacted her career in sales.

In this episode, Tim and Kristin discuss:

• How early experiences in sales can teach valuable lessons that stay with you throughout your career.


• Building credibility through being authentic and allowing customers to talk about themselves to see where you fit.


• Approaching difficult conversations with team members and balancing coaching and encouragement while being sensitive to the individual.


• The sales process and building a framework that sets people up for success.


• Pursuing opportunities so that momentum doesn't stall without being too pushy or aggressive.

Don't miss this unique episode to hear how a sales leader can create an environment that sets their team up for success.

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