Kurt Ranka on Smarter Pricing Strategies Amid Shifting Inflation
Update: 2025-09-27
Description
On this episode of Mission Matters, Adam Torres interviews Kurt Ranka, Managing Principal at Ducker Carlisle. Kurt explains how OEMs and manufacturers can rethink pricing amidst cooling inflation by moving away from cost-plus models toward value-based strategies that better reflect product value, services, and customer perception.
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