Programmatic vs. Influencer Marketing: Breaking Down Digital Advertising with Kyle Dozeman, CRO of PubMatic

In the ever-evolving world of digital advertising, how do brands decide between programmatic advertising and influencer/content creator marketing? In this episode of Just Fix It In Post!, we sit down with Kyle Dozeman, CRO of PubMatic, to explore the mechanics of digital ad marketplaces, the future of programmatic advertising, and how it compares to the rise of influencer-driven campaigns.

Kyle breaks down the real-time bidding process, explaining how ad space is bought and sold in milliseconds, ensuring brands reach the right audience at the right time. We also dive into the role of AI in ad tech, the importance of data privacy, and how advertisers can make smarter, more efficient media buys.

With influencer and content creator marketing becoming an increasingly dominant force, we contrast its organic, engagement-driven model with the automated, data-heavy world of programmatic. What are the strengths of each? When should brands lean on creators, and when does real-time bidding make more sense?

If you’re curious about how ads actually work, where the industry is headed, and how brands are making these critical decisions, this episode is packed with insights from one of the top experts in the space.

Kyle Dozeman Sites

LinkedIn:hhttps://www.linkedin.com/in/kyle-dozeman-2b80a3a/

Website: https://pubmatic.com

Works Mentioned in Episode:

Influtential: https://influential.co

Dysrupt: https://www.dysrupt.com

Sources for Information in Podcast

Number of Adtech Companies: https://www.ibisworld.com/united-states/number-of-businesses/digital-advertising-agencies/5889/?utm_source=chatgpt.com

ROAS (Return On Ad Spend) : https://firstpagesage.com/reports/roas-statistics/?utm_source=chatgpt.com

Influencer Marketing Stats: https://www.ibisworld.com/united-states/number-of-businesses/digital-advertising-agencies/5889/?utm_source=chatgpt.com

ROAS (Return On Ad Spend) By Sector : https://aggero.io/how-much-influencer-roi-can-brands-get/?utm_source=chatgpt.com

ANA (Association of National Advertisers) ROI's on Pragmatic Advertising Growth: https://www.marketingdive.com/news/programmatic-efficient-transparent-ctv-marketing-ana/735645/?utm_source=chatgpt.com

GDPR: https://www.marketingdive.com/news/programmatic-efficient-transparent-ctv-marketing-ana/735645/?utm_source=chatgpt.com 

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