In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:

• How digital marketing for orthodontics has evolved and where it’s headed next
• The difference between “just having a website” and truly creating an engaging digital experience
• Why practices need to embrace storytelling and creativity to stand out in crowded markets
• Lessons from building Neon Canvas and working with practices nationwide
• The importance of aligning your marketing with your practice values and patient experience

Whether you’re looking to refine your online presence, create a more memorable patient journey, or simply get inspired by one of the most creative voices in the industry, this episode is packed with actionable insights.

Resources Mentioned in This Episode

Books & Concepts:

• The 7 Habits of Highly Effective People by Stephen R. Covey – A foundational book on principles-based leadership and personal growth.
• Orbiting the Giant Hairball by Gordon MacKenzie – A creative guide to thriving within corporate structures.
• Awaken Your Genius by Ozan Varol – A book on rediscovering creativity and original thinking.
• Both/And Thinking by Wendy K. Smith and Marianne W. Lewis – Research-based insights on balancing paradoxes in organizations.
• Subtract by Leidy Klotz – A book on improving systems by removing unnecessary elements.
• The Happiness Advantage by Shawn Achor – Exploring the relationship between positivity and success.

Events & Conferences:

• Mother of Pearls Conference – A collaborative event for orthodontists focused on clinical and practice growth.
• OrthoPreneurs Summit (OP Summit) – A leading orthodontic conference for practice owners and teams.

Projects, Practice & Creative Work:

• Children’s Orthodontic Book Project – Customizable children’s books for orthodontic practices, created by Dr. Kyle Fagala.
• Neon Canvas – A digital marketing agency co-founded by Dr. Kyle Fagala, serving orthodontists nationwide.
• Saddle Creek Orthodontics – Dr. Fagala’s orthodontic practice serving patients in the Memphis area.

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