LETTERS READ INCUBATOR VIII: The Power of a Personal Letter
Description
As prelude to the Thanksgiving, 2021 reading, we share advertising executive Ron Thomson's story about the letter he wrote to motion picture actress, Audrey Hepburn, and the friendship that ensued. Thomson is President - Marketing, Beuerman Miller Fitzgerald, Inc. The oldest agency in the southern United States. By the time they met, Hepburn had already starred in Breakfast at Tiffany's, Charade, and My Fair Lady. Winning Academy, Emmy, Grammy, and Tony Awards.
When Thomson sent the pivotal letter, Hepburn was devoting herself to UNICEF. Her work with UNICEF was the reason Thomson became emboldened enough to write to the famous Hollywood star.
Back in the day (1960s) Thomson worked with Don Smith, art director and fellow adman at Knox Reeves Fitzgerald in New Orleans. It was the largest advertising agency in the South. The Letters Read Thanksgiving podcast tells one story about the old ad-days Don and Ron share.
Image: Paramount-photo by Bud Fraker - eBayfrontback, Public Domain.
United States
