LG NOVA’s Strategy: Vertical AI, Public Partnerships & Building New Ventures
Update: 2025-09-18
Description
1012: Sokwoo Rhee, EVP of Innovation at LG Electronics and Head of LG NOVA, reveals how LG is rethinking corporate innovation through ecosystem-led venture building. In this episode we explore LG NOVA’s venture into healthcare, energy optimization, and AI innovation, including Primefocus Health and PADO, plus how public-private partnerships (like with West Virginia) power new business creation. Learn why LG is focused on vertical AI use cases, how they identify 5-10 year opportunities, and what it takes to build cross-sector teams for impact.
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