AI search is already reshaping how people find answers. Large Language Models surface-synthesized results from across the web, which means showing up inside those responses matters as much as ranking on a traditional SERP. LLM optimization isn’t a fad; it is the next layer on top of solid SEO, and understanding how these systems choose sources is quickly becoming a competitive edge.

In this episode, Gordon Meagher talks about what LLM optimization really is, what the hype is, and how to make it work for your business. We get into how prompts differ from keywords, which queries trigger live web lookups, and why Bing and Google data still drive most AI answers. Gordon shares practical on-page tactics like entity grounding and clear definitions, how to adapt internal linking for AI systems, and where off-page efforts actually move the needle. We also talk about topical authority, tools, and workflows that help, and realistic ways to influence visibility in platforms like Perplexity without chasing distractions.

Gordon Meagher is the VP of SEO Strategy at uSERP, where he leads high-impact, data-driven SEO for SaaS and enterprise brands. He has over ten years of experience, previously serving as Head of SEO at Tailor Brands and Senior SEO Account Manager at Webpals Group. His background spans international SEO, link building at scale, and building content strategies that win in competitive global markets.

Timestamp:

00:00 Introduction

00:29 Gordon Meagher’s Background

01:08 What Is LLM Optimization

03:09 Does LLM Optimization Help You Show Up Across Multiple AI Platforms?

07:59 Keyword Research in the Age of LLMs

11:10 On-Page Optimization Strategies for LLMs

13:13 Topical Authority and LLM Optimization

16:26 LLM On-Page Optimization vs. Google On-Page Optimization

19:48 Tools and Techniques for Effective LLM Optimization

23:46 The Role of Internal Linking in LLM Optimization

25:53 Off-Page Strategies and Brand Visibility

29:09 Thoughts on Ranking in Perplexity

32:23 Conclusion and Key Takeaways

35:06 Connect with Gordon Meagher

Connect with Gordon Meagher to learn more about LLM Optimization

🔗 Website: https://userp.io/  

🔗 LinkedIn: https://www.linkedin.com/in/gordon-m-a1254642/  

#llmseo #llmoptimization #llmseostrategy #aiseo #seo

Keywords

LLM optimization, SEO strategies, content marketing, keyword research, on-page optimization, internal linking, off-page strategies, brand visibility, digital marketing, AI in SEO

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