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In this episode of Clear the Static, host Paige Buan sits down with Laís de Oliveira, a renowned community builder with a mission to create memorable experiences that foster authentic connections. With her work spanning across four continents, Laís shares her journey from accidentally discovering her passion for community building to becoming an influential figure in the startup ecosystem and beyond. Tune in to hear her insights on designing communities, the importance of authentic connections, and how her personal experiences shape her professional endeavors.

Key Highlights and Lessons:

1. Journey to Community Building: Laís stumbled upon her path to community building, initially not knowing it had a name. She shares her early inspiration rooted in a desire to create impact and achieve things with people.
2. Importance of Authentic Connections: Laís emphasizes the significance of authenticity in community building and how creating environments where people can be their true selves is crucial.
3. Design Principles for Communities: Key design principles include creating recurring interactions, fostering closeness, and engineering memorable experiences that push people out of their comfort zones safely.
4. Impact of the Pandemic: The pandemic highlighted the importance of community professionals and the need for intentional in-person connections. Laís discusses the transition from online to IRL (in real life) community building.
5. Challenges and Overcoming Biases: Laís shares her experiences of overcoming pre-existing biases and impressions when building communities in new places, emphasizing the importance of adding value rather than competing.
6. Advice for Aspiring Community Builders: Laís provides practical advice for those looking to explore community building, including the importance of joining and contributing to existing communities and understanding the problems you aim to solve.

Listeners will come away with a deeper understanding of the intricacies of community building, the importance of authenticity, and actionable insights for fostering meaningful connections in their own lives and work.

ABOUT THE GUEST
Laís de Oliveira is a seasoned entrepreneur and executive with over 15 years of global experience in community building, business management, and innovation.

She has successfully led ventures and developed thriving communities for government agencies, private companies, and non-profits. Renowned for transforming ideas into reality through strategic planning and hands-on execution, Laís creates scalable systems that drive engagement and growth. Her diverse expertise spans sectors including tech, education, real estate, and social impact, making her a versatile leader in fostering highly relevant communities.

Laís's work has significantly shaped and strengthened entrepreneurial ecosystems, fostered economic development, and driven social change across multiple continents. Having lived in Mauritius, Argentina, Chile, Malaysia, Indonesia, the United States, and Portugal, her rich international experience uniquely equips her to connect with and understand diverse communities. This global perspective makes her an exceptional leader, capable of fostering dynamic and impactful communities wherever she goes.

Follow Laís de Oliveira on LinkedIn | Official Website
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