La Pepiá: The rise of the arepa
Update: 2025-08-25
Description
Joel Ferrer, founder of La Pepiá, joins Giulia Crouch to taste some of his stall’s Venezuelan salsas. They chat about sourcing produce from his fellow traders, the ethics of avocado consumption, and how his inventive approach to arepas – the traditional South American cornbread – has helped broaden their appeal.
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