I’ve learned that when you become everything to what a need is out there, there’s no denying that people are going to magnetize towards that. -Chris Mosier

The real estate landscape is competitive, and without a clear niche, it’s easy to get lost in the shuffle. 

Many real estate professionals face the same dilemma of getting stuck in a sea of generic listings, unable to differentiate themselves or their brand. 

Launching a franchise, especially in a new state, is daunting enough, but focusing on a niche like lakefront properties adds another layer of complexity.

But what if you could turn that niche into your biggest advantage, becoming an expert in that field? How valuable would it be to offer something truly unique that draws clients to you?

Chris “The Lake Realtor” Mosier, broker and listing agent at Lake Front Living joins me to talk about her journey owning a franchise and growing it nationally and how she found her passion in lake homes.

Three Things You’ll Learn In This Episode 

• Intentionality when it comes to family
  We need to be more intentional when it comes to what we plan and create for our families. How does this contribute to the memories they make and carry?

• Generalist vs. specialist
  If we need brain surgery, we’re going to want a specialist, not a generalist. Why does the same apply when we want to purchase a lake home?

• Why some things aren’t better done alone
  A lot of money and time can be wasted doing things on our own if we’re not educated properly on it. Can we save time and money by asking for help? 

Guest Bio

As the driving force behind Ohio's Premier Lakefront Realtor Brokerage, Chris Mosier's mission is to unite buyers and sellers of lakefront properties across the state. Since founding Lakefront Living Realty—The Lake Team in 2015, the brokerage has expanded to include four virtual offices located at Hoover Reservoir, Apple Valley Lake, Candlewood Lake, and Put-In-Bay. Each office is staffed with resident realtor specialists who have an intimate knowledge of their respective lakes and markets. Chris is also excited about adding Buckeye Lake and Indian Lake to the roster this season. The brokerage's membership in every MLS in the state ensures that their listings receive statewide exposure, catering to buyers who prefer to be within a 2-3 hour driving radius from their home. Their custom website simplifies the search process, focusing solely on lake homes.

In 2017, Chris partnered to franchise Lakefront Living Realty International, which is now operating in 12 states and is steadily working toward a nationwide presence—one lake at a time. Chris is honored to have been recognized in Entrepreneur Magazine's Franchise 500 for 2023, a distinction achieved by less than 5% of real estate franchisors. Although not yet ranked, Chris is determined to change that in the coming year, with eyes set on global lakefront domination.

Visit https://www.lakefrontliving.com/ 

Find Chris on LinkedIn @Chris (The Lake Realtor) Mosier

About Your Host

Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.

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