PR virtuoso Lamia Kamel graces our latest episode with our founder Nour Hassan, sharing her wisdom on brand building and cultural curation. Listen as she unpacks the essence of creating a reputable brand image and the importance of stepping outside comfort zones for personal and professional growth. Lamia’s insights, drawn from her extensive experience with influential figures and initiatives like CC+ and the Narrative Summit, highlight the vital role of storytelling and collaboration in shaping Egypt’s narrative and the broader Arab world.

Join us as we celebrate the power of mentorship and community engagement. Lamia and I discuss the evolution of public relations in Egypt, the challenges of bridging government and private sectors, and the triumphs of women in the industry. From fashion and personal branding to sustainability and global recognition, perfect for anyone eager to learn from a pioneer in PR.

• Importance of lifelong learning in personal growth
• Misconceptions about PR and its true purpose
• CC+ as a pioneer in the Egyptian PR landscape
• Narrative Summit's role in shaping Egypt's story
• Collaboration between public and private sectors in tourism
• Balancing professional commitments and family life
• Advice for young people on finding their passions
• Significance of personal branding and authenticity

For more PR insights follow @loomykamel and for more information on the Narrative Summit follow @narrativesummit.

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