Launching Your Podcast In Three Easy Steps
Update: 2025-04-29
Description
If you think you can just hit publish on your new show and it will take off, we have some bad news for you. This strategy, or lack thereof, won't work. You have to build buzz around your show weeks leading up to your launch date.
This means using every available channel for social posts, BTS content, teasers, trailers, the list goes on. Without a real plan put into place before launching your amazing new podcast, it may as well be a whisper on the wind.
A single post or episode won’t cut it. Plan three weeks of content and promotion leading into launch day. This means posting on your channels every day during launch week
Week 1 is for buzz and submissions. Week 2 is for the trailer and audience warm-up. Week 3 is go-time: launch multiple episodes, post daily, and drive subscriptions. Asking for shares and subscriptions it goes a long way, and there's no shame in it!
Ask friends, guests, and partners to share your show during launch week. That early boost helps you climb the charts and get picked up by algorithms. Hopefully, your famous friend owes you a favor.
Bonus Insight: Most guests won’t promote after their episode drops. Get their commitment before launch week while energy is high.
Questions? Email tips@strawhutmedia.com.
This means using every available channel for social posts, BTS content, teasers, trailers, the list goes on. Without a real plan put into place before launching your amazing new podcast, it may as well be a whisper on the wind.
- Don’t Just Drop It and Hope
A single post or episode won’t cut it. Plan three weeks of content and promotion leading into launch day. This means posting on your channels every day during launch week
- Use Each Week Intentionally
Week 1 is for buzz and submissions. Week 2 is for the trailer and audience warm-up. Week 3 is go-time: launch multiple episodes, post daily, and drive subscriptions. Asking for shares and subscriptions it goes a long way, and there's no shame in it!
- Leverage Your Network Early
Ask friends, guests, and partners to share your show during launch week. That early boost helps you climb the charts and get picked up by algorithms. Hopefully, your famous friend owes you a favor.
Bonus Insight: Most guests won’t promote after their episode drops. Get their commitment before launch week while energy is high.
Questions? Email tips@strawhutmedia.com.
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