Launching a New Business in the Pandemic with Amrita Kumar
Description
The experiential marketing world in India was shattered overnight when lockdown forbade face-to-face campaigns.
Amrita Kumar turned the crisis into opportunity by launching Mojo Box – a subscription discovery platform that kept her business alive and engaged 240,000 consumers.
‘Going slow is okay’ – learn how patience became Amrita’s secret weapon.
Episode summary
Amrita Kumar
Amrita Kumar is co-founder and CEO of Candid Marketing, one of India’s most awarded experiential agencies. When in-person activations ground to a halt in 2020, she launched Mojo Box – a home-delivery sampling service that now reaches over 240,000 registered consumers across India.
Big ideas in this conversation
- Reinvent under pressure – turn a long-held idea into a lifeline when your core business stalls.
- Design for all stakeholders – create value for brands, consumers and micro-influencers alike.
- Embrace slow experimentation – launch quickly, gather real feedback and refine as you go.
- Consumer insight drives innovation – real-time feedback sparks better products and services.
Advice worth hearing in full
- Going slow is okay – give yourself permission to build at a sustainable pace.
- Push imperfect launches – if you’re not embarrassed by your first version, you launched too late.
- Charge for commitment – a small fee ensures engaged participants and richer data.
Where next?
Explore sample boxes and join Mojo Box via @iwantamojobox.
About The 21st Century Creative podcast
Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.
Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.
Make sure you receive every episode by subscribing in Apple Podcasts, Spotify or wherever you listen.
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The post Launching a New Business in the Pandemic with Amrita Kumar appeared first on Creative Coach | Mark McGuinness.
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