Launching a New Product and Breaking the 95% Failure Rate of New Product Launches
Update: 2025-07-07
Description
Most new products fail. But Jon LaClare has spent decades changing that.
In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.
We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.
What You’ll Learn:
- Why 95% of New Product Launches Fail—and How to Avoid It
- The Secret to 10x Success Rates for New Product Launches
- The #1 Thing You Must Do for a Successful Product Launch
- What Kraft’s Early Failures Taught About Launching Products
- The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
- The Perfect Launch System and the 3 Ps of a Profitable Rollout
- The Real Problem Most Marketers Miss in Product Launch Campaigns
- The Truth About ‘But Wait There’s More’ and Billy Mays
- How to Use AI and Video the Right Way in Product Marketing
- The Role of Authenticity and the Media Buying Tools Jon Uses
Connect with Jon LaClare:
- Website - https://www.harvestgrowth.com/
- Linkedin - https://www.linkedin.com/in/jon-laclare/
- Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
- YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
- X - https://x.com/jonlaclare
- Book - https://www.harvestgrowth.com/perfectlaunchsystembook
Resources:
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
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