Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K?
Description
Curious about the hidden dangers of relying too heavily on AI in your law firm?
Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.
Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.
This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.
What You’ll Learn:
- Why AI lead gen ads are destroying client trust
- The one non-digital ad that brought in massive ROI
- How lawyers are misusing ChatGPT (and getting sanctioned for it)
- Why your best clients are "lurkers" who consume 10+ hours of content
- What Brian did to get 25 new clients from 15 lunches and mailers
Follow Brian & Great Legal Marketing:
- Website - https://www.greatlegalmarketing.com/
- LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/
- Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer
Resources:
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Book a Discovery Call Today with Our Experts
- Subscribe to the YouTube Channel
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