Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. 

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Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world.

And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution.

The Quasi-News:

• Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business.


• 
  American Association for Justice Winter Convention - Look out for LHLM LIVE! 


• 
  PILMMA Super Summit - Conrad’s Ski Invitation for April 28th.  

Suggested LHLM Episodes:

Marketing Attribution: Follow the Data or Trust Your Gut? 

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Chapters (Times Approximate)

(0:00 ) RISE OF THE MACHINES

(3:00 ) News: Partnerships Gone Bad and LHLM on the Move! 

(9:24 ) How to Spot a Shaddy Marketing Agency

(22:05 ) That’s Not What We Said!