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In this episode I sit down with David Lynchehaun from the Morson Group to break down what it takes to lead huge sales operations, navigate complex multi-year deals, and build genuine, long-term client relationships. They turn over £1.5bn annually.

We talk through his journey into sales, how he built resilience early on, and the mindset that helped him move from “figuring it out” to leading one of the biggest teams in the industry.

We cover:
 • Building and leading a high-performance sales team
 • Sales process management and simplifying complex conversations
 • The future of staffing and how AI is changing recruitment
 • Why human connection and emotional intelligence still win
 • Balancing work, health, and family while scaling your career
 • Advice he’d give to his younger self

Ideal for anyone in sales, recruitment, leadership, or anyone who wants a real look behind the scenes at how big deals actually get done.

Chapters

0:04 Introduction and Overview

1:46 Early Career Reflections

5:43 The Sales Journey

9:06 Building a Sales Team

11:11 Sales Process Management

14:33 Long-Term Client Relationships

19:09 Opening Conversations

24:37 Recruitment Industry Challenges

29:55 The Role of AI

42:13 Future of Robotics

43:47 Balancing Work and Life

48:39 Advice to My Younger Self