Leading Newsrooms in the Age of Generative AI with Olle Zachrison and Alexandra Borchardt
Update: 2025-04-23
Description
The European Broadcasting Union's 2025 News Report -- Leading Newsrooms in the Age of Generative AI -- has just been published. In this episode, Laurent Frat speaks with Dr Alexandra Borchardt, the lead author, and Olle Zachrison, Director of AI at Swedish Radio.
We dive into the insights and practical steps in the report -- from the tech advances, industry trends and public adoption of AI to the benefits and risks of integrating AI into newsgathering. Our conversation highlights the importance of quality journalism, human creativity and collaboration by public service media in navigating this new information age while protecting the integrity and reliability of the news.
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