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Purposeful travel is having a moment—and we’re getting to the heart of what’s driving it. From a windswept opening in Patagonia to an inside look at EF’s new active brand, this "Captains of Industry," conversation with Heidi Durflinger, CEO of EF World Journeys USA, explores how learning, community, and movement are reshaping multi-day travel for every generation.

We unpack EF’s expansive global footprint - spanning educational travel, cultural exchange, language schools, and higher-ed pathways - and how EF World Journeys bridges three distinct audiences: Gen Z through EF Ultimate Break, all-ages travelers with EF Go Ahead Tours, and active explorers via EF Adventures. 

Expect data-backed insights. We explore the rise of AI in trip discovery, the solo-travel boom, and why responsible tourism has shifted from nice-to-have to must-have - 89% of travelers now prioritize sustainability, and over half are willing to pay more for it.

If you care about where travel is heading - community-driven, responsibly designed, and joyfully active - you’ll come away with practical ideas and a renewed sense of why we go. For more information on EF World Journeys, please visit efworldjourneys.com.

👉 Listen to Leading the Future of Educational Travel & More Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/