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Leading with Kindness: Building a High-Performance Culture Without Burnout with Gui Costin

Leading with Kindness: Building a High-Performance Culture Without Burnout with Gui Costin

Update: 2025-04-17
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Is it possible to drive high performance without sacrificing humanity? Donald sits down with Gui Costin—entrepreneur, author, and founder of Dakota—to prove that the answer is a resounding yes. From 14 jobs in 17 years to building a $25 million business, Gui shares how he went from chasing success to leading with purpose.

You’ll hear Gui’s refreshing take on developing Gen Z talent, why structure and kindness aren’t mutually exclusive, and how face-to-face networking powers his company’s rapid growth. Plus, Gui reveals his “Be Kind” leadership philosophy, why Division I athletes make great sales hires, and why every business should aim to keep its best employees.

If you’re ready to scale your business and your mindset, this conversation is full of cheat codes you can use right now.

Want a signed copy of Gui’s latest book? Email him at gui@dakota.com.



High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.

Order UNDERESTIMATED: A CEO’S UNLIKELY PATH TO SUCCESS, by Donald Thompson.

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Leading with Kindness: Building a High-Performance Culture Without Burnout with Gui Costin

Leading with Kindness: Building a High-Performance Culture Without Burnout with Gui Costin

Donald Thompson