DiscoverThe Ultimate Landscape CEO - Jeffrey ScottLeading with Purpose: Matt Knick on Culture, Clarity, and Core Values
Leading with Purpose: Matt Knick on Culture, Clarity, and Core Values

Leading with Purpose: Matt Knick on Culture, Clarity, and Core Values

Update: 2025-06-05
Share

Description

Matthew Knick is the founder and president of WillowGrove Landscape in Mandeville, Louisiana. His company does $4M in revenue with 40 employees and a 50/50 split between high-end maintenance and design-build.


In this conversation, Matt shares his powerful personal journey from battling addiction to building a values-driven company. He talks about the habits that keep him grounded—like meditation and journaling—and how they help him manage the stress of running a business in a high-pressure industry.


Matt explains how he and his team created a new set of core values that are more than just words on a wall. He shares how they use those values to hire, fire, and even evaluate clients—ensuring alignment across the board. He also digs into how WillowGrove avoids meeting fatigue while running an impressive cadence of focused, productive meetings that drive real results.


Matt discusses the value of surrounding yourself with people smarter than you, his approach to hiring for roles he doesn’t fully understand, and how participating in a JSC peer group has helped him grow as a leader. He emphasizes the importance of creating a culture of ownership and integrity, and how living with purpose—at work and at home—drives everything he does.


Matt opens up about leadership, personal growth, and building a company where people can thrive both professionally and personally. This episode is packed with insight for anyone looking to lead with intention and build something that truly lasts.


The post Leading with Purpose: Matt Knick on Culture, Clarity, and Core Values appeared first on Jeffrey Scott.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Leading with Purpose: Matt Knick on Culture, Clarity, and Core Values

Leading with Purpose: Matt Knick on Culture, Clarity, and Core Values

Jeffrey Scott