Legacy Brands: How to Conquer New Markets with Daphne Johnson

Update: 2025-06-26

Description

In this episode of Performance Delivered, Steffen Horst speaks with Daphne Johnson, CEO and Growth Advisor at Daphne, about how legacy brands can successfully conquer new markets. Daphne shares her extensive experience working with Fortune 100 brands like Verizon, American Express, and Yahoo, and discusses foundational strategies such as understanding customer needs, identifying problems worth solving, and leveraging partnerships and technological innovations like AI. Daphne also delves into the importance of competitive analysis, customer interviews, and internal alignment when navigating market expansions. Tune in to gain insights on how legacy brands can adapt and thrive in an evolving marketplace.

Comments

In Channel

Building a Brand That Moves People with Natasha Nikolaeva, Founder of StretchIt

2025-11-0638:32

AI Meets PR: How Artificial Intelligence Is Transforming Media, Credibility, and Brand Visibility

2025-10-3031:18

Trust as a Growth Driver in B2B: Insights from Kristin Oelke

2025-09-1131:10

Human-First SEO Skills in the Age of AI

2025-09-0433:32

The Modern CMO Challenge with Karl Van den Bergh

2025-08-2829:21

Mastering Positioning & Messaging in the Age of AI with Lori Stout, CMO of Bigleaf Networks

2025-08-2125:50

The Future Is Manual? How AI Is Redefining Paid Search Strategy (Part 2)

2025-08-1433:22

The Future Is Manual? How AI Is Redefining Paid Search Strategy (Part 1)

2025-08-0730:58

Kurt Uhlir on How AI Is Reshaping Marketing Teams

2025-07-3130:04

The End of SEO as We Know It? Rethinking Metrics in the Age of AI

2025-07-2427:55

How to Measure Marketing Effectiveness and Align on KPIs with Grant Johnson

2025-07-1725:45

Mission Meets Market: How Customer Understanding Drives Strategic SaaS Marketing with Elizabeth Eberle

2025-07-1022:41

Legacy Brands: How to Conquer New Markets with Daphne Johnson

2025-06-2626:30

Beyond the First Click: Janet Jaiswal on Building Lasting Customer Engagement with AI and Personalization

2025-06-1227:25

AI vs Search: What Happened (and What Comes Next)

2025-06-0538:20

Scaling Global Marketing with Colin Clark, Global CMO at Dunlop Protective Footwear

2024-11-1225:06

Moving Your Brand Out of the Friend Zone: Strategies for Deeper Consumer Connections with Doug Zarkin

2024-11-0525:49

Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 3)

2024-10-2929:17

Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 2)

2024-10-2430:20

Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 1)

2024-10-2433:48

00:00

Legacy Brands: How to Conquer New Markets with Daphne Johnson

#box-pro-ellipsis-176582356603178{-webkit-line-clamp:2;}Legacy Brands: How to Conquer New Markets with Daphne Johnson

Legacy Brands: How to Conquer New Markets with Daphne Johnson

Steffen Horst

Legacy Brands: How to Conquer New Markets with Daphne Johnson