Legal Lead Gen – Turning Clicks into Cases
Update: 2025-04-03
Description
The legal space is one of the most competitive and expensive verticals in lead gen. This episode explores the difference between high-volume SSD leads and high-value PI leads, the role of outsourced call centers, and how law firms can use marketing automation to scale smart.
Talking Points:
PI vs SSD vs Family Law—pricing and intent differences
Mapping the client journey: inbound calls → CRM → case intake
How law firms use call centers for outbound lead follow-up
Importance of local SEO and Google Screened
Buying leads from networks like eLocal, Martindale, and Nolo
Tools: CallRail, Smith.ai, Clio Grow
Legal marketing compliance and attribution challenges
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