There is one mistake that almost everyone makes when networking.

This one killer mistake destroys the best laid plans, often derails potentially great businesses before they even get started, and discourages people from even trying to build their network.

Powerful networking lesson from Kevin Plank and @UnderArmour. (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

What is that mistake? I share it below, but first I want to share a story with you.

Let's say you are starting a company. This, according to my reader survey, is true for at least 20% of you.

This company manufactures compression t-shirts for athletes. Your product is genuinely superior to anything on the market, but how do you get the word out? How can you possibly compete with the likes of Nike, Reebok, and Adidas?

By not making the one mistake most people make when networking or building a business.

And just what is that mistake?

Targeting the wrong people.

When most people network, they tend to target the wrong two groups of people. I've seen it time and time again.