Live from the Rockwool studios, Matt talks with Brian Long to explore the challenges and advancements in the custom home building industry. They emphasize the need for higher standards in construction, including licensing for general contractors and increased education through trade schools. Their conversation highlights strategies to compete against lower-cost builders by focusing on detailed budgets, premium materials, and superior waterproofing, offering long-term value to clients. 

Matt and Brian delve into the importance of proper budgeting, explaining how missing line items, such as rain screens or high-end windows, often lead to underestimated costs. They discuss cutting-edge products like Illuma Flash waterproofing systems and Brombal’s Italian-made windows, showcasing how modern innovations enhance durability, efficiency, and aesthetics. In an industry where building science evolves rapidly, these materials are crucial for creating homes that withstand environmental challenges, especially in modern architectural designs with minimal tolerance for error. 

Additionally, they underscore the importance of professionalism and client education. Brian shares how he walks clients through construction details, showcasing the craftsmanship and thoughtfulness behind each element. Both Matt and Brian advocate for greater respect for tradespeople, urging builders to pursue continuous learning and excellence in their work. 

Find Brian on the web:

• Instagram: @brianlongcustomhomes & @brianlongatx2024
• Facebook: https://www.facebook.com/Brianlongcustomhomes/
• Website: https://brianlongcustomhomes.com/

Find Matt and The Build Show on the web:

• Build Show Videos: https://buildshownetwork.com/go/mattrisinger
• Instagram: @risingerbuild and @thebuildshow
• TikTok: @thebuildshow
• YouTube channel: https://www.youtube.com/@buildshow
• Website: https://risingerbuild.com/ and https://buildshownetwork.com/

Save the Date for Build Show LIVE 2025 in Dallax, TX: October 16-18, 2025!

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