Lessons for the Data-Driven Experience Marketer
Update: 2021-06-09
Description
This episode we talk with Matt Murphy, the Founder and the CEO of Fusion92, a marketing innovation company that he’s been leading for over 20 years.
This episode really goes into depth on the breadth of changes in the modern experience marketer’s world over those 20 years - and how it continues to evolve. Matt provides his informed perspective on everything from the eclipse of advertising to the power of data to the prominence of customer experience in the modern marketer’s day-to-day work life.
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