In the newest episode of our Building Competitive Advantage in a Sustainable World podcast, David Young—a BCG Henderson Institute Fellow researching Sustainable Business Model Innovation—continues his interview with Schneider Electric’s Chief Strategy & Sustainability Officer, Olivier Blum.

Together, they discuss the importance of innovation to reframe and unlock sustainability as a source of advantage.  In these efforts, it is critical to engage customers and empower employees to drive sustainable innovations. Olivier explains how Schneider created a culture around sustainability that belongs to all their associates, allowing them to deliver on their bold ambitions across both environmental and social objectives.

Looking to the future of sustainability, Olivier discusses the limitations of seeing sustainability as only an issue of compliance.  For him and for Schneider, there is no finish line for innovating to make sustainability a source of business advantage.

***

About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.