Lessons from Zen Appraisal: Carole Henrysen on Marketing, Meetups, and Mindset
Update: 2025-09-16
Description
We are joined by Carole Henrysen of Zen Appraisals (PA & NJ). We dig into how she shifted to non-lender work, why saying yes to the tough assignments paid off, and how a simple monthly coffee meetup turned into real referrals and real community.
What you’ll hear:
- The exact habits that took 8 months to the first private lead
- How to talk to callers so they don’t reduce you to “fee and turn time”
- Starting a local appraiser meetup without overthinking it
- Using Google and social posts to make your phone ring
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