#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge.

You’ll learn:

• AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale.
• Marketing Team + AI: Where AI accelerates content, research, and competitive intel - and where skilled humans still matter.
• Annual Planning in the AI Era: Ruth’s planning flow - start with revenue, set a few big bets, align pipeline ownership with sales, fund what works.
• Lessons from a 4× CMO: Ruth’s approach to sales–marketing alignment, org design, and why her mantra is outcomes over strategy.

About our guest:
Ruth Zive is a 4× B2B SaaS CMO who has built and led high-performing marketing teams across AI-driven products. She currently leads marketing at Voices, helping brands show up through voice in an AI-first world.

If this episode sparked an idea, share it with a fellow B2B marketing leader. And as always - keep activating growth for yourself and your company. 

Lead Like a CMO - Group Coaching Lab: Join the Waitlist

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!