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Lessons from a PR Legend: Dick Martin on Ethics, Accountability, and Finding the Hard Truths

Lessons from a PR Legend: Dick Martin on Ethics, Accountability, and Finding the Hard Truths

Update: 2025-08-04

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Dick Martin, the retired Chief Communication Officer for AT&T and Chairman of the Board of the PR Museum, discusses a number of important ethics issues, including:

1) How a single racist cartoon exposed deeper organizational issues and sparked meaningful change

2) Why telling the truth in PR isn't always easy

3) Why strong ethics requires more than good intentions

4) Why you should be careful about getting too clever

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Lessons from a PR Legend: Dick Martin on Ethics, Accountability, and Finding the Hard Truths

Lessons from a PR Legend: Dick Martin on Ethics, Accountability, and Finding the Hard Truths

Mark McClennan