In this episode, I share my experience participating in the American Film Market’s Pitch Competition and the valuable lessons I learned about pitching film and TV projects effectively. Whether you’re pitching a feature film or a series, these 10 essential elements will help you craft a compelling, concise, and market-ready 2-minute pitch. From creating a captivating hook to highlighting your unique selling point, this guide is packed with actionable advice to help you stand out to buyers and investors.

Lessons Covered:
• Start with a Captivating Hook: Open with a powerful statement or question that immediately grabs attention and sets the tone.
• Create a Compelling Logline: Summarize your story in one polished sentence that highlights the core plot and stakes.
• Highlight Your Unique Selling Point (USP): Explain what makes your project stand out—whether it’s the story, animation style, or market appeal.
• Introduce Key Characters: Briefly describe the protagonist and a couple of key supporting characters, focusing on their arcs or unique traits.
• Establish High Stakes: Clearly outline what’s at risk and why it matters, creating urgency and emotional investment.
• Define Audience and Market Appeal: Specify who the film is for and how it fits into the current market landscape.
• Describe the Artistic Vision: Highlight the tone, visual style, or unique storytelling approach to make your project memorable.
• Use Industry Comparisons: Reference successful films or creators to help buyers contextualize your project’s potential.
• Share Key Production Details: Mention the budget, timeline, and any notable collaborators to show your project’s feasibility.
• End with a Confident Call to Action: Conclude with a clear invitation to discuss next steps, demonstrating belief in your project.

Bonus Tip: Practice, practice, practice! Ensure your pitch flows naturally, stays conversational, and is under two minutes while hitting all the key points.

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Yours truly,
Phil Svitek
Filmmaker, author, podcaster & 360 Creative Coach
⁠http://philsvitek.com⁠