Letting Go of the Trapeze with Leaf & Limb's Basil Camu
Description
Imagine coming into a business, learning the ropes, fighting through challenges to establish a solid business model only to decide at the moment pretty much everything is clicking, that your number one revenue driver no longer fits your moral compass.
That’s what Basil Camu was faced with when he rose through the ranks of his family business Leaf & Limb. Basil’s father founded the company in the late ‘90s as a tree trimming and maintenance service in North Carolina. Father and son joined forces in 2010 and started a remarkable journey together that would transform the company and just might transform the industry.
There are sustainability journeys and then there is the family and team at Leaf & Limb, who are pushing the boundaries of what’s possible in the landscape industry.
Read the episode transcript here.
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Show Notes:
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