Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Update: 2021-03-16

Description

Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to provide great, personalized digital experiences for end users.

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Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

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Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Godfrey

Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World