Level Up: Why Advertisers Are Missing Female Gamers
Update: 2025-10-22
Description
Are advertisers missing out on millions of female gamers? This episode explores the rise of cozy gaming and how the industry is waking up to a massive, diverse female audience that loves everything from Call of Duty to Hello Kitty. While gaming companies are adapting, advertisers are lagging, still focusing on young men and missing the mark. Data shows female gamers are household decision-makers, primary shoppers, and big online spenders. Learn why brands should target this valuable demographic through in-game ads and on TV networks they already love, like Bravo and Hallmark. Plus, discover how celebrity endorsements and a growing Boomer gaming base are changing the game.
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