Are you leaving money on the table by ignoring the psychological triggers that drive donors to give? Join us for a compelling conversation with Griff Bohm, co-founder of Give Momentum, as we explore how behavioral psychology and AI can transform your nonprofit’s fundraising strategy.

Griff brings deep expertise in donor psychology and financial decision-making, backed by his success in the Defeat by Tweet campaign, which raised $15 million from 60,000 new donors. 

He explains how concepts like loss aversion, delayed gratification, and "action-based giving" drive donor behavior, and how AI can help nonprofits build lasting donor relationships. Discover how to identify high-potential donors, automate engagement, and leverage AI to hyper-personalize your outreach. If you're ready to supercharge your donor engagement, this is the episode for you.

This episode answers the following questions:

• What are the key traits of major donors?
• How can I use  psychology to increase donor engagement
• How can I use AI to identify, engage, and retain donors?

Links mentioned in this episode:

• Give Momentum GPT – Learn about their GPT assistant for fundraising best practices.
• Give Momentum’s Website
• Give Momentum’s Blog

Looking for more? Check out these amazing episodes:

• Ep 351: Use Email Sequencing to unlock donor retention with Lisa Fernandez
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• Ep 281: Surefire ways to retain your donors with Samantha Threadgill
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