Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:

• How much Richie has invested in competitions
• How to keep your costs down
• What strategic collaborations are and why you should use them
• How to set your competition up for success
• The impact contests have had on his business
• What it means to 'boost a post' and if it's worth it or not
• Why your follower count doesn't matter and what you should focus on instead 

WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10

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