Clayton interviews Jennifer Murray, a seasoned consultant in the pet industry with over 21 years of experience. Jennifer shares her journey from owning retail pet stores to founding Murray Pet Sales and Consulting, where she specialises in business development, sales, and market research for pet-related businesses. The discussion delves into the intricacies of white labeling, demystifying the process for aspiring entrepreneurs looking to create their own pet treat brands. Jennifer explains the differences between menu-based products and custom recipes, the importance of understanding market trends, and how private label facilities can alleviate the burdens of production and compliance.

KEY TAKEAWAYS

Understanding White Labeling: White labeling allows businesses to create their own brand of products without the need for extensive manufacturing capabilities. 

Cost and Minimum Order Quantities: Starting a private label brand can be relatively low-cost, with minimum order quantities typically around 3,000 pouches for menu-based products. 

Customization and R&D: While businesses can customize recipes to some extent, significant changes may incur additional research and development costs. 

Consulting Benefits: Consulting services can provide valuable insights for pet industry founders, helping them navigate challenges such as market entry, pricing strategies, and product development.

BEST MOMENTS

"White labeling is definitely the most economic way to start your own brand." - Jennifer 

"You have to be realistic if you're just starting out and you want to keep your costs low." - Jennifer

"It's very important that you choose a private label manufacturer that has the skill and the expert team behind them." - Jennifer

"Our job as a consultant is actually to be critical and they have to be able to manage that criticism." - Clayton

"You can modify that packaging as needed or to respond to trends or colours." - Jennifer

HOST BIO

Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. 

Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).

As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.
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