Leveraging Social Media and Lived Experience: Growing an Education Business

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, interviews Martin, a former primary school teacher turned successful business owner.

Martin shares his journey from teaching to creating a thriving Instagram presence focused on education and fitness. The discussion highlights the importance of lived experience in building impactful education businesses, the role of social media in business growth, and the need for teachers to set boundaries to improve work-life balance.

Martin provides insights into his social media strategies, emphasising experimentation, consistency, and leveraging data. Both Claire and Martin underscore the power of community and visibility in inspiring positive changes within the education sector.

00:00 Introduction to the Podcast

01:10 Meet Martin: From Teacher to Instagram Sensation

01:57 The Power of Social Media in Education

02:15 Martin's Journey: From Teaching to Fitness Coaching

04:15 The Importance of Lived Experience in Business

05:18 The Safety Net of Teaching

07:19 Instagram Strategies and Success 

16:09 The Challenges and Rewards of Risk-Taking

25:46 Solving the Work-Life Balance for Teachers

36:37 The Role of Social Media in Business Growth

39:51 Conclusion and Final Thoughts

All About Martin: 

Martin Malone is a former primary school teacher turned online coach, known as The Teacher’s PT. After a decade in the classroom - and his own battle with burnout - he now helps teachers worldwide reclaim their confidence, build healthier routines, and put themselves first without guilt.

Podcast: https://open.spotify.com/show/1WwWXZ7TFc6yiCTvr4sh8Z

Instagram: https://www.instagram.com/theteacherspt?igsh=ZzFnaDM2ejllb3l3&utm_source=qr

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