Navigating Education Business: From Redundancy to Resilience

In this episode of the Education Business Podcast, co-founder Claire Riley of Classroom Secrets interviews Curtis, an education business veteran, about his unconventional journey into the sector.

Curtis, born in The Bahamas and raised in the Cayman Islands, transitioned from an IT project management career to publishing educational materials, initially motivated by his mother’s underpaid book. They discuss the challenges of selling to schools, the significance of word-of-mouth marketing, and adapting to changes in technology and communication within the education sector.

Curtis shares insights on developing a family-run business and the hurdles faced, such as balancing seasonality in education with business needs. The conversation also delves into the impact of teachers' locus of control on their job satisfaction and effectiveness and explores the potential of Big Maths, Curtis's product, in transforming math education through its unique approach.

They conclude with a discussion on collaboration among education businesses to improve outcomes for children.

00:00 Introduction to the Education Business Podcast

01:22 Meet Curtis: A Unique Journey into Education Business

02:48 Starting and Growing an Education Business

06:19 The Evolution of Selling to Schools 21:47 The Big Maths Approach

31:31 Challenges and Insights in Education Business

39:49 Final Thoughts and Encouragement

48:58 Closing Remarks and Sponsor Message

All About Curtis:

Website: BigMaths.com
Instagram: @bigmaths_
LinkedIn: http://linkedin.com/in/curtis-wilson-9103683
Facebook: https://www.facebook.com/share/17BiaH4R5F/?mibextid=wwXIfr

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