Leveraging listening as a marketing strategy with Diane Hessan, founder and Chairman of C Space (Communispace) and CEO of Salient Ventures
Description
Diane Hessan is a successful entrepreneur, researcher and author. She is the founder and Chairman of C Space, formerly Communispace, which was the first company to build online communities for market research, and which was ultimately sold to Omnicom. Diane was CEO of the company during 14 years of exponential growth, as C Space worked with hundreds of global brands to gain insight and inspiration from their consumers. A serial entrepreneur, Diane has consolidated all of her investment and advisory work into a new company called Salient Ventures, which helps accelerate the next generation of growth companies in tech.
In this episode, we get into:
Her real motivation, to become a CEO and leader
When she decided to start a company and build the kind of organization she wanted to work for
What led her to leave a job that she was reasonably happy in
How to come up with your idea and find a problem that matters to you
How her personal need for community identified a white space and business opportunity
One of the most critical skills for entrepreneurs: selling
The most important question: “What’s the worst thing that can happen?”
How to look at failure
The moment of validation for C Space with the Hallmark Idea Exchange
Why loving your customers is gratifying, especially in a BTB business
Why it’s all about your team and finding, keeping and motivating the employees that complement you
How (almost) everyone pivots
The realization that listening is an underrated marketing strategy
Her goal to help five women entrepreneurs a week
United States
