The media industry has never had a shortage of big-name personalities. Swashbucklers, if you will, are always ready to spend big money on a potential hot film or a prized acquisition. One of the media industry’s legends is Liberty Media's John Malone. From the 1970s to the 1990s, Malone built up cable TV outfit TCI through key deals and aggressive expansion. He sold it to AT&T (T) for over $50 billion in 1999. Malone is the man behind Liberty Media (LLYVA, FWONA), a media conglomerate whose crown jewel is Formula One. Yahoo Finance Executive Editor Brian Sozzi talks on the Opening Bid Unfiltered podcast with Liberty Media chair John Malone. Malone is out with a new book, Born to be Wired. It’s an intimate look into the man behind the media headlines. How he became known as the ‘cable cowboy' and is now one of the dominant forces in the business of Formula One.

Yahoo Finance's Opening Bid Unfiltered brings you a high-octane take on the freshest analyst calls, wildest stock moves, and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor, before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid Unfiltered at http://finance.yahoo.com/videos/series/opening-bid/.

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Yahoo Finance's Opening Bid Unfiltered is hosted by Brian Sozzi and produced by Langston Sessoms.

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