Liberty University Invested Big in Private Data and Admissions Leads to Grow their Online Program
Update: 2020-02-05
Description
Liberty University is one of the biggest universities in the U.S., especially when it comes to private institutions and online enrollment. LU is an Evangelical Christian school, and sports Division I football and basketball teams. They also maintain confusing and even questionable statistics when it comes to important institution factors, like admissions, graduation rates, and post-graduate earnings. While the school struggled to maintain enrollment during the early and mid-2000s, it experienced massive enrollment growth beginning in 2007. Publicly available data indicates that this is due to both to a largely-expanded online program and aggressive investments in digital marketing and leads generation.
This episode is also available in podcast form on iTunes, Google Play, Spotify, and Stitcher. It is also available as a video on YouTube.
eLearningInside.com
Original story with links to information and resources: https://news.elearninginside.com/liberty-university-one-of-americas-largest-online-educators-spent-over-157-million-on-admission-leads-between-2009-and-2016-their-8-year-graduation-rate-is-44/
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Email: contact@elearninginside.com
This episode is also available in podcast form on iTunes, Google Play, Spotify, and Stitcher. It is also available as a video on YouTube.
eLearningInside.com
Original story with links to information and resources: https://news.elearninginside.com/liberty-university-one-of-americas-largest-online-educators-spent-over-157-million-on-admission-leads-between-2009-and-2016-their-8-year-graduation-rate-is-44/
Follow us on Twitter: twitter.com/elearninginside?lang=en
YouTube: https://www.youtube.com/channel/UCDeL-h1O9To3txtqFRMnhGA?view_as=subscriber
Email: contact@elearninginside.com
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