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In this episode, I speak to Joe Devlin, a professor of cognitive neuroscience at UCL. Joe is a leading consumer neuroscience researcher and co-founder of the Applied Consumer Neuroscience (ACN) Labs. He also holds a PhD in Artificial Intelligence.

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🕒 TIMESTAMPS:

0:00 - Intro

CONSUMER NEUROSCIENCE:

1:22 - Ways businesses nudge us to buy

3:13 - How much we're influenced daily

5:17 - How brand loyalty develops

8:40 - Consumerism is the new religion

10:25 - Data privacy precautions

12:04 - Ethical vs unethical advertising

16:12 - Eye tracking for advertising

18:58 - Ethical vs unethical advertising

23:23 - How to avoid being manipulated

26:09 - Influence of future technologies

30:22 - Applied consumer neuroscience labs

LIFE STORY:

33:25 - PhD in AI

36:40 - Applying AI to consumer neuroscience

39:18 - AI changing understanding of intelligence

41:54 - DeepMind, AI, neuroscience

44:30 - How the brain processes language

49:36 - Why are you interested in the brain?

51:31 - Using neuroscience in daily life

56:31 - Unwinding / Brazilian jiu-jitsi

59:04 - What is a good life?

🎧 AUDIO:

Spotify -

Apple Podcasts -

👤 GUEST:

LinkedIn - https://www.linkedin.com/in/joseph-t-devlin

UCL - https://profiles.ucl.ac.uk/9308-joseph-devlin

Applied Consumer Neuroscience Labs - https://www.acnlabs.co.uk/

Google Scholar - https://scholar.google.com/citations?user=kCgH6AgAAAAJ&hl=en

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🎥 EQUIPMENT:

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🎵 MUSIC:

music by penguinmusic - Better Day from Pixabay