Life After Victoria’s Secret: Vita Sidorkina from Supermodel to Content Creator
Description
In this episode of the Creator Method Podcast, Gary sits down with Vita Sidorkina, a former Victoria’s Secret model who reinvented herself as a lifestyle and wellness content creator.
In this conversation, Vita opens up about her extraordinary path from leaving Russia at 17 to pursue modeling in New York, to walking the runway for luxury brands like Hermès, Montcler, and ultimately, the Victoria’s Secret Fashion Show. She shares the often unseen realities of modeling apartments, the pressure of being “too short” for high fashion, and the sacrifices she made to build her career in a fiercely competitive industry.
But Vita’s story didn’t end with the runway. After marriage and motherhood, she faced the abrupt slowdown of her modeling opportunities and the emotional toll of letting go of her original dream. For years, she wrestled with fear and self-doubt before finally uploading her first YouTube video, five years after creating her channel. Today, Vita reaches over 1.3 million people across Instagram, YouTube, and TikTok, connecting through authenticity, humor, and a fresh approach to wellness and lifestyle content.
Discover how Vita overcame perfectionism, embraced vulnerability, and found confidence on camera. She reveals the mindset shifts that helped her break free from the fashion industry’s limits, why consistency and experimentation became the keys to growth, and how she’s now building her next chapter with a wellness platform designed to inspire balance and resilience.
More than just a story of modeling or content creation, Vita’s journey is about courage, reinvention, and the power of trusting yourself when the old playbook no longer works. Whether you’re an aspiring creator or a seasoned entrepreneur, her insights will remind you that it’s never too late to rewrite your path.
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Timestamps: 00:00 Introduction & Vita’s Early Story 02:00 Leaving Russia at 17 to Model in New York 06:00 The Reality of Modeling Apartments & Early Struggles 10:00 Breaking Into Fashion Despite Being “Too Short” 14:00 Walking the Victoria’s Secret Runway 18:00 Marriage, Motherhood & the Unexpected End of Modeling 22:00 The Fear That Delayed Her First YouTube Video for 5 Years 28:00 Finding Her Voice Through Content Creation 34:00 Growing an Audience of 1.3M with Authenticity & Humor 38:00 Overcoming Perfectionism and Self-Doubt 42:00 Building Confidence on Camera and At Home 46:00 Vita’s Wellness Platform: A New Chapter Ahead
Follow Vita Sidorkina on Socials:
Instagram: https://www.instagram.com/vitasidorkina/?hl=en
YouTube: https://www.youtube.com/@VitaSidorkinachannel
Tiktok: https://www.tiktok.com/@vitasidorkina
Follow Gary on Social Media:
Instagram: https://www.instagram.com/garylipovetsky/?hl=en
TikTok: https://www.tiktok.com/@garylipovetsky