Ever built a business that looked great on paper but felt like a full-time fire drill? 👀 Then this episode with marketing maven Patty Farmer is your wake-up call.

Host Kimberly Spencer sits down with Patty — an eight-figure entrepreneur, international speaker, and queen of lifestyle-first leadership — to unpack how to build a business that feeds your soul instead of draining your sanity.

Patty shares her signature philosophy: before you chase profits, define the life you actually want to live. From her “Grow Your Influence Tree” to her unconventional “sandwich method” for podcast guesting, Patty shows us that sustainable success is never about doing more — it’s about doing right.

They dig into:

• How to design your business around your desired lifestyle, not someone else’s dream.
  


• The mindset shift from firefighter to CEO.
  


• The micro-shifts that spark quantum leaps.
  


• Why reciprocity and contribution are the true engines of long-term visibility.
  
  

This episode isn’t just another business chat — it’s a manifesto for the bold, heart-led entrepreneur who’s done with burnout and ready to design a legacy that loves them back.

✨ Hit play and learn how to align your vision, visibility, and voice with the life you’re meant to live.

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Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

💫 1️⃣ Your Business Should Love You Back

Patty drops the mic early:

“You didn’t become a CEO to put out fires all day.”

This episode teaches that your business isn’t meant to own you — it’s meant to serve you. When you design your business around your desired lifestyle, not your to-do list, you build sustainability, joy, and freedom into the foundation.

Takeaway:

 Start with your life vision first — then reverse-engineer your business strategy to support it.

🌿 2️⃣ The Myth of “Do More to Get More”

Patty calls BS on the hustle cult:

“You can actually get more and do less — if you do it right.”

This flips the entire productivity narrative. It’s not about doing everything — it’s about doing the right things, in alignment with your strengths and brilliance.

Takeaway:

 Audit your effort-to-results ratio. What tasks feed your purpose? What drains it? Simplify ruthlessly.

🌟 3️⃣ Lead With Contribution, Not Compensation

One of the most powerful lessons:

“Lead with contribution. Compensation will follow.”

Patty’s entire marketing and relationship philosophy is built on reciprocity. When you give first — whether it’s a LinkedIn recommendation, a podcast shout-out, or genuine visibility for others — you open doors that money alone can’t buy.

Takeaway:

 Shift from “What can I get?” to “How can I serve?” The ROI on generosity is exponential.

🔥 4️⃣ The Three Stages of Business Evolution

Patty breaks business into Startup, Scaling, and Legacy — and gives each a unique success metric:

Startup: Time > Money. Build foundation.

Scaling: Money > Time. Build systems.

Legacy: Impact > Income. Build meaning.

Takeaway:

 Measure your progress not just by profit, but by peace, purpose, and the ripple you’re creating.

💋 5️⃣ Visibility as Relationship Currency

From her “Sandwich Method” for podcast guesting to building authentic visibility, Patty shows that success in media isn’t about fame — it’s about relationships.

Takeaway:

 Every interview, introduction, or post is a potential collaboration — not a one-time transaction.

🌈 6️⃣ Freedom Is the Ultimate Flex

At its heart, this episode is a permission slip to stop glorifying grind and start celebrating alignment.

Takeaway:

 Your joy is not a reward — it’s a requirement. When you lead from joy, you magnetize your audience, clients, and opportunities.

🎧 In short:

This episode is your clarity check.

 It reminds you to:

Redefine success around your soul’s schedule.

Measure your ROI in joy, not just dollars.

Lead with love, not lack.

It’s a whole vibe — strategy meets soul. 💋

Quotes:

“You didn’t become a CEO to put out fires all day.” - Patty Farmer

“I don’t believe you have to do more to get more. You can do less and get more — if you do it right.” - Patty Farmer

“Lead with contribution. Compensation will follow.” - Patty Farmer

Links & Additional Resources:

Connect with Patty Farmer.

Website: https://pattyfarmer.com/

LinkedIn: https://www.linkedin.com/in/pattyfarmer/

Facebook: https://www.facebook.com/networkingCEO/

Instagram: <s